Why Most Marketing Agencies Fail Growing Brands — and What to Do Instead

I’m not anti-agency. But I am pro-results. And I’ve seen too many brands bleed money working with agencies that are misaligned, bloated, or just plain lazy.

Here’s the problem: most agencies focus on execution, not strategy. They’ll run your ads, write your copy, maybe even build a funnel — but none of it ties back to a cohesive plan. You’re left guessing if it’s working.

A Fractional CMO fixes that. I come in, align marketing with business goals, and take ownership of outcomes. That means building strategy, setting KPIs, and making sure every dollar spent is working toward growth.

If you want plug-and-play deliverables, hire an agency. If you want integrated growth, hire a CMO.