When to Hire a Fractional CMO vs. a Full-Time CMO

Hiring a CMO is a pivotal decision for any growing business. But the truth is, not every company needs a full-time executive on the payroll. That’s where a Fractional CMO steps in.

A full-time CMO is best suited for companies with large marketing teams, complex operations, and a clear need for hands-on executive leadership. They’re expensive, and they’re an investment in long-term vision.

But if you’re scaling fast, struggling to align marketing with business goals, or simply not ready to spend $250k+ a year on one role, a Fractional CMO is the perfect fit. I step in, audit what’s working, identify what’s not, and build a plan that aligns with your growth targets.

I often work with founders who are stuck between an underperforming agency and a junior marketing hire. They need strategic guidance, leadership, and results — not hand-holding.

Fractional CMOs are ideal when you want:

• Executive-level thinking without the executive-level salary

• A hands-on strategist who builds and executes

• Clarity on your offer, messaging, and customer journey

If that’s what you need, you don’t need to hire a full-time CMO. You need a focused one.